Introduction
Our web design agency collaborated with a mold inspection client to revamp their online presence. The project involved a comprehensive redesign of their website, focusing on improving SEO, performance, and conversion rates. Additionally, we took charge of managing their Google Search Ads to boost visibility.
Goals
- Enhance SEO to increase organic traffic.
- Improve website performance for a better user experience.
- Optimize conversion rates for increased business leads.
- Manage Google Search Ads to maximize online visibility.
Challenges
- Existing website lacked SEO optimization.
- Poor website performance affecting user engagement.
- Low conversion rates from online inquiries.
- Limited visibility in online searches.
Solutions
1. SEO Overhaul
- Conducted thorough keyword research and implemented on-page SEO best practices.
- Optimized meta tags, headers, and content structure to align with industry-relevant search queries.
2. Performance Improvement
- Streamlined website code and optimized images for faster loading times.
- Implemented caching mechanisms to enhance overall website performance.
3. Conversion Rate Optimization
- Redesigned call-to-action elements for clearer user guidance.
- Implemented A/B testing to identify and implement high-converting design elements.
4. Google Search Ads Management
- Conducted keyword analysis and refined ad copy for relevance.
- Monitored and adjusted bidding strategies for optimal ad placement.
Results
- Significant improvement in organic search rankings and traffic.
- Enhanced website speed and performance, leading to increased user satisfaction.
- Noticeable rise in conversion rates from online inquiries.
- Improved visibility and click-through rates in Google Search Ads.
Conclusion
Through a strategic approach to website redesign, SEO enhancement, and Google Search Ads management, our collaboration with the mold inspection client yielded substantial improvements in online presence and business outcomes.
Digital services for any business.
We focus on making good websites so business owners like you can serve customers and grow.
Make your website valuable
Turn website visitors into paying customers.
Getting people to your website isn't enough. If visitors don't follow your Calls to Action, they won't become valuable customers. We work with you at every stage to ensure your website turns visitors into paying customers.
SEO focused web design
Get your business in front of more customers.
SEO (Search Engine Optimization) is important for small business websites. It enhances visibility and allows you to connect with potential customers through optimized content and structure.
We engineer for performance
Customers won't wait for your website.
How fast your web site loads directly impacts your conversion rates. Users are impatient and expect web pages to load fast. A slow web page can cause customers to go to a competitor web site. Page speeds also influence SEO scores, affecting your reach.
How we work.
Most projects can be broken down into the following phases: Plan, Build, Iterate, and Grow.
Plan
The planning phase is to determine what success looks like for you project.
Success may look like getting more sales, more contact form submissions, or ranking higher on google. This is where I discover your current pain points and I propose how to solve those problems.
Build
This is where things really start. The building phase is where we build the M.V.P (Minimally Viable Product) of your project.
An M.V.P. simply means that we want to build the simplest version of your website so that we can quickly gather feedback in the next phase.
Iterate
The iteration phase of the process is where we respond to how users are interacting with your website.
This includes continuously making changes to your site until we are happy with your websites affectiveness.
Grow
Helping you grow your business is my ultimate goal. Nothing energizes me more than seeing my work affect peoples livelihood in a positive way.
With propper planning, building, and iteration, I will get your website turning visitors into paying customers.